Due to the declining fortunes in agriculture, mining and manufacturing sectors, many developing countries have turned to tourism as a panacea to the numerous economic problems facing them. In Kenya tourism contributes to about 5% of the nation's GDP bringing about 74 billion shillings in 2011.

Tourism in the region is fairly developed especially in Baringo and Elgeyo Marakwet counties. However, the industry's future is far from assured, as it confronts strong competition from other wildlife tourism destinations (such as Maasai Mara and Lake Nakuru National parks, as well as on-going domestic challenges, including electricity and water shortages, environmental degradation, and declining wildlife populations).

Some of the tourism attractions are listed under the following broad categories:

• Natural attractions:
• Physical features such as lakes, rivers, valleys sceneries, waterfalls, viewpoints, caves, furrows, dams, hanging valleys and gorges
• Biodiversity study of forests, Savannah, scrubland, unique endemic trees, wild flowers, animals, endemic birds, mammals' reptiles, insects, fish etc.

• Cultural attractions:
• Storytellers, lost tribes, endangered tribes and calendar of events.
• Legends including myths and forecasts
• Traditional dancers

• Historical
• Paleo-historical sites and museums
• Pre/post-colonial sites Facilities
• Hotels, lodges, campsites and eco-lodges
• Game reserves, conservancies and sanctuaries
• Reptile parks, monuments and museums

• Sports and conference tourism facilities
• High altitude sports training camps
• Motor and bikes sports e.g. Rhino-charge
• Paragliding and parachuting areas
• World sports champions